Our pricing is based on 3 factors:

1. Gender: females experience lower mortality than males, so a female rate is more favourable than a male rate of the same age

2. Age: mortality increases with age, so a younger person will get a more favourable rate than an older person earning the same income

3. Gross monthly income: this factor is used as a proxy for lifestyle since lifestyle is not measurable. It has historically been proven that mortality rate reduces as the person’s income increases, which could be explained by change in lifestyle, access to good healthcare facilities and other factors. A good proof to this is the higher life expectancy experienced in developed countries relative to under-developed countries.